IMA Center of Excellence - Competitive Positioning and Organization Architecture
IMA Multimedia Hall, Jall Auditorium, Indore
Firms in India launch products with a unique selling proposition, but without a consious or designed spot in competitive space. Over a period of time, competitors catch up with USP or copy the same and firm’s performance begins to falter.
The legendry strategy guru Michael Porter argues that Firms cannot simply position products in a market segment but they have to build an aligned organization architecture to gain a competitive advantage that is sustainable.
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